Today controversial Daily Mail columnist Liz Jones has published a scathing and bitter attack on Mummy Bloggers (and Mumsnet users). According to Liz, she of sperm stealing fame, bloggers may as well wear burkhas. Um, ok…
Actually while I am, as a rule, extremely anti-Jones I do see why she might be a little upset in her position as a (albeit not terribly good) journalist. For some time I’ve noticed that writers with experience and qualifications are being marginalised by the boom in blogging. It’s depressing to find that bloggers, many of whom are lacking in writing ability and free and easy when it comes to research, are given more credence than those who slogged to get to even the measliest paying position on a local rag or low-traffic website.
It’s also patently obvious to anybody with any knowledge of the Mummy Blogging world that the success of blogs boils down in large part to popularity amongst your peers. Just as there’s a pecking order in coffee morning cliques so there is in the blogging community, and clicks on pages are, one might suggest, produced not necessarily through genuine interest in the content of a page but in the person who produced it. Successful blogs are not often made by natural means but by hardcore networking, a touch of nepotism and a good knowledge of how the web works.
I suppose you could say that successful Mummy Bloggers win the popularity contest that Ms Jones and her Prada bowling bag were never offered a place in.
To put this in to perspective, imagine if you worked in a bakery. You might bake some of the best cakes in the country but if there’s someone baking crappy cakes but putting lovely icing on them and sending them out to all the other crappy bakers with cutesy notes ending in ‘xxx’ and all those crappy bakers start saying wonderful things about each other’s crappy cakes you’d end up going out of business. It doesn’t matter that those other cakes are shit, because the sheer amount of cakes and the cake popularity contest has devalued your great bakes.
That probably makes no sense, it’s little wonder that I’m one of the first ones to lose their career as a journalist because blogs are easy money.
I know, I know, there are some great bloggers out there, I’ve met them, I’ve read their blogs – even the ones about knitting and baking and buying cute Scandi clothing for their kids and taking maternity leave (none of which make a Stepford Wife out of someone or equate to wearing a burkha) and I know Liz Jones is a heinous, bitter old shrew but for once maybe she does have a badly conceived point. Of sorts. Not really, but you see what I’m…oh, never mind *awaits anger of the Mumsnet Mafia*